70 Things To Do When You Turn 70

70 Things To Do When You Turn 70

As you turn seventy, you have an opportunity to experience life fully, and to redefine what it means to embark on this next stage of your journey.

Turning fifty represents a major milestone for most people.  When my wife, Leslie turned fifty, I hired a nine piece Salsa band, took all of the furniture out of the living room of our house and moved it into the garage, then invited 150 of our friends to come and celebrate Leslie’s big day.

As you would expect, there was lots of champagne consumed, lots of dancing, and lots of reminiscing.  But as the night progressed, I noticed that there was a lot of advice being offered to Leslie as well from friends who had already passed their fifty-year mile marker.

Our lawyer friends offered Leslie advice about estate planning.  Our doctor friends offered Leslie advice about staying healthy.  Our friends in the financial industry offered guidance about rebalancing her stock portfolio.  Our goof ball friends told her age jokes to make her laugh.

I am a publisher by trade, and after watching one friend after another offer Leslie his or her advice or reflections about turning fifty, an idea popped into my mind for a book, which I would call Fifty Things To Do When You Turn Fifty.  I would find fifty luminaries from various backgrounds to offer their recollections as well as their advice about the experience of turning fifty.

The week after Leslie’s party I began reaching out to people to ask for contributions.  I told them that if they would donate their essays, then I would donate all of the royalties from sales of the book to cancer related charities.

Within weeks, I had received commitments from some of the world’s most highly regarded celebrities, writers and experts, among them Garrison Keillor, Dianne Von Furstenberg and Erica Jong.

Fifty Things To Do When You Turn Fifty was an immediate success. It has sold hundreds of thousands of copies and is still my company’s top selling book.  A year after it was released, we began adding other titles to the series, including Sixty Things To Do When You Turn Sixty, Sixty Five Things To Do When Your Retire, and Eighty Things To Do When You Turn Eighty.  These books, thanks to the many erudite, witty and knowledgeable people who contributed to them, have generated hundreds of thousands of dollars in donations for a variety of cancer related organizations while they were offering advice, entertainment and comfort to the people who purchased and read them.

Developing this series has, without question, been one of the most satisfying experiences of my professional career, and until recently I was very focused on figuring out ways to promote awareness of the books..

And then I realized that it wouldn’t be long before I’d be turning seventy!

Wow!  Me, turning seventy…how is that possible!

And that’s when I realized that I am really no different from anyone else in my generation.  I still think of myself as a “young guy.”  After all, I listen to the Beatles and the Beach Boys and The Four Tops and Bob Dylan and Eric Clapton.  I am a part of the Woodstock generation, the one that challenged authority at every turn, the one that would be forever young.

What to do?  How would I get through this “Big Seven-O” crisis?

“Maybe you should re-read your own book,” my wife suggested quietly one evening.  She was referring to Seventy Things To Do When You Turn Seventy, which I’d published a few years before.

As is often the case, Leslie’s advice saved my bacon.  I did exactly as she suggested and… guess what? It worked!  After rereading the book, all of my anxieties about turning seventy disappeared.  I found the book to be as comforting as it is instructive.  It contains seventy essays written by notable achievers about how they embraced the changes and challenges associated with turning seventy and created lives that are happier, more rewarding, and more meaningful.

If you are turning seventy and you’re feeling a little anxious, or if you know someone who is approaching that age, I assure you that this book will offer comfort, guidance, and more than a few laughs.

You might even end up feeling the same way I did: happy to be alive and eager to make the next years of your life productive, meaningful, and fun!

-Ronnie Sellers


Buy “70 Things To Do When You Turn 70“.

Book published by Sellers Publishing. Edited by Ronnie Sellers. 

**Note: All royalties generated from the sale of this book are donated to nonprofit organizations dedicated to preventing and curing cancer



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